Scotland Digital Strategy and Governance

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International Group with focus on the strategic and governance related challenges of managing the digital channels. The Group is mainly aimed at large companies and organisations, typically with an international / global perspective.

Next Meeting

30. August

Subsequent Meeting

5. December

Get in touch

If you have any questions, don’t hesitate to contact us!.

Tel: +44 020 3318 7900
Mail: lha@jboye.com

Or click below

Get in touch

The group meets four times annually for full-day meetings. Members take turn hosting the meetings at their organisation.

J. Boye provides meeting minutes from each meeting as well as an online forum for members to continue the conversations in between the meetings.

Member Profile

Those holding Seats in this Group will be senior web professional with experience in managing one or more sizeable web estates.

They will typically have extensive experience in project management and strategic planning and decision making in large organizations.

Topics Covered

The Group discusses topics such as:

  • Platforms: CMS, DQM, DXM/CXM, etc.
  • Marketing.
  • Customer experience
  • Multiple channel presence: web; social; apps; etc.
  • Multiple device touch points: mobile; IoT; etc.
  • Key performance indicators (KPIs): operational and strategic; benchmarking; etc.
  • Metrics, measurement, analytics and reporting: benchmarking; dashboards; etc
  • Digital roles: titles; skills; etc.
  • Management structures: multiple teams; governance; etc.
  • Digital Quality Management (DQM): optimisation; SEO; etc.
  • Digital Leadership
  • Establishing + optimising web governance structure: roles, responsibilities and channels of communication.
  • Managing security
  • Management of decentralized units and teams in several offices / regions / countries
  • Optimal integration of web sites under one main page, without losing local engagement, challenges with multiple languages and search engine optimization